The Business OS for SMBs
Dynamic CX

See the journey. Guide the work. Scale the experience.

One connected platform that defines your story, finds your prospects, coaches your team, and runs your operations — so your business works on process, not heroics.

From 1 user to thousands — enterprise-grade AI without the enterprise complexity, cost, or jargon.

2–3 hrssaved per consultant, per dayRecruitment
1 daytraining saved per monthRecruitment
63%of patient calls answered immediatelyContact Centre
FOCUSED ON OUTCOMES

AI that pays for itself from day one.

Dynamic CX gives service-led businesses a structured path to AI adoption — with token-based pricing that scales to usage, not headcount. Every integration is built to deliver measurable, repeatable results your team can see in weeks, not quarters.

Contact centre intelligence

63% of patient calls answered immediately

Integrated with Webex Contact Centre, Dynamic CX gave Truly Dental AI-powered dashboards, automated KPI scoring, and coaching on every call — cutting manual QA time by 50% and eliminating call queue frustration.

Read the Truly Dental case study

Stop Running on Heroics and Guesswork

As service-led businesses grow, execution fragments.

Leaders lose visibility, teams drown in admin drag, and high standards begin to slip. You shouldn't have to hire in lockstep with growth just to keep the wheels on.

Hero-Dependence

Critical knowledge is stuck in people's heads, not your systems. When key people leave, so does the know-how.

Admin Drag

Teams spend hours on low-value activity like manual research, data re-entry, and chasing updates instead of selling and solving.

Tool Sprawl

Disconnected tools create disconnected experiences. Your customers feel the seams — and so do your teams.

Growth shouldn't mean chaos. It should mean clarity.
That's why we built Dynamic CX.

The Solution

A single, intelligent platform that connects every message, call, ticket, and task in one place.

With AI working in the background to summarise, prioritise, and automate — so you can focus on what matters most.

Time Freedom

Take back your day.

Let automation handle the repetitive stuff — booking, follow-ups, reminders — while you focus on people, not paperwork.

Growth

Grow with confidence.

Dynamic CX helps you win new business, nurture customers, and strengthen relationships — all without extra headcount.

Clarity

Know what's really happening.

From revenue to reputation, your live dashboard gives you instant insight — no more guesswork, just clear direction.

The Prize

A calmer, more connected business that works for you — not the other way around.

The Business OS Loop

Your business ran on process,
not best effort.

D-CX isn't a collection of tools. It's a connected loop — where every stage feeds the next, and the whole system compounds over time.

01

Define your story

Set your GTM, ICPs, and propositions in d-CX Core. The platform learns your business once — and everything else flows from it.

02

Research accounts

Deep AI research on any company or contact — financials, objectives, tech stack, and how your proposition fits their situation.

03

Find prospects

AI finds lookalike companies based on your existing customer base. Enriched, scored, and ready to approach.

04

Outreach on autopilot

Personalised LinkedIn and email sequences — written, independently reviewed, and sent by the AI. You approve or let it run.

05

Call happens

Your team has the conversation on Webex. Nothing changes about how they work.

06

AI analyses

Transcribed, summarised, KPI-scored, actioned, and coached — automatically. CRM updated before the call ends.

07

Publish & attract

Long-form content becomes video, social posts, and lead magnets — published across 13 channels. Leads flow back in.

08

Loop repeats

Every interaction feeds the next. Your business gets smarter, faster, and more consistent — automatically.

Every stage is live and in production today. No two businesses run the same loop.

The 7 Pillars of Guided Operations

From foundations to performance — everything you need to run and improve the customer journey

Foundations for Scale

Build once, scale forever

Move from ad hoc execution to repeatable, measurable operations that feed insights back into pricing and scoping.

Proposition & Campaign Creation

From idea to market in days

Turn raw business inputs into market-ready sales propositions and content without months of brand work.

Guided Execution

Never drop the ball

Workflows that nudge teams toward 'next best actions' and ensure consistent handovers between sales and service.

Free Teams from Task Churn

Reclaim hours every week

Turn 'have to do' admin into 'already done.' Free your people to focus on high-value work like selling and solving.

Customer Journey Visibility

Spot issues before they cost you

See the whole journey, not just the bits your tools report on. Surface 'leaks' in margin and responsiveness.

Performance Lift

Coach everyone, automatically

Turn conversations into coaching cues. QA your entire team, not just a random sample of calls.

One Connected Platform

End the tool sprawl

Stop bolting tools together. Run one connected journey where context is shared across the whole business.

The d-CX Core

At the heart of the platform lies your digital business blueprint. Upload your propositions, goals, and processes once, and the platform adapts around you.

From sales to service, delivery to renewal — everything flows through a single intelligent framework.

AI Capabilities

Not AI bolted on.
AI running the operation.

Every capability in D-CX is AI-native — built to replace manual work, not just assist with it. Six engines. One platform. All running in the background so your team stays focused on outcomes.

Live · Referenceable

Call Intelligence

Every call transcribed, summarised, scored against your KPIs, and actioned — automatically. Coaching prompts surface for every conversation, not just the ones a manager reviewed.

2–3 hrs saved per person, per day

Live · Agentic

Agentic Prospecting

Finds companies that look like your best customers, identifies the right contacts, researches both, writes personalised outreach, independently reviews quality, and sends on a LinkedIn + email cadence. You set it off — it handles the rest.

Runs fully autonomously or with approval gates

Live · Recruitment

Recruitment Intelligence

Every consultant call transcribed, summarised, and pushed into your ATS — automatically. Coaching prompts surface for every conversation. Nothing falls through the cracks between calls and records.

2–3 hrs saved per consultant, per day

Live · 13 Channels

Content & Social Automation

Long-form content becomes short-form posts, AI presenter videos (Synthesia), voiceovers (ElevenLabs), and on-brand graphics (Canva) — then published across 13 social channels with a lead magnet CTA built in.

From brief to published in minutes

Live · Deep Research

Account & Market Research

Deep, AI-driven research into any company or contact: objectives, financials, legislative context, tech stack, and how your proposition maps to their situation. Grounded in live web data and Creditsafe.

Know more before every conversation

Live · ITSM

AI Service Management

Raise, classify, and resolve tickets on any channel — voice, WhatsApp, email. AI routes, suggests resolutions, and escalates intelligently. A full ITSM built for the way modern service teams actually work.

Any channel, AI-first, ITIL-aligned

Under The Hood

Every capability is built on a visual workflow engine — drag-and-drop logic that connects voice, AI, CRM, and actions into a single automated flow.

D-CX workflow builder — Inbound AI Voice flow connecting CRM lookup, AI subagent, service desk routing, and Webex space creation
Free Assessment

How mature is your customer experience?

Disjointed systems and fragmented data cost you customers. Take our 2-minute evaluation and get a personalised report showing where your CX is strong, where you're leaving money on the table, and what a unified platform could change.

Takes 2 minutes
Personalised report
Actionable insights
Take the CX Evaluation

10 questions. Completely free. Results delivered instantly.

Outcome-based pricing

Pay for outcomes, not seats

Every AI action on d-CX is measured in tokens. One token = one minute of contact centre call — transcribed, analysed, scored, and coached. Simple, transparent, scalable.

From £0.04/token on committed plans · No per-seat fees · No minimum contract

PAYG

Pay as you go

£0.07 / token

Usage-based

Pay as you go

Start with 50 free tokens

Starter

500

tokens / month

£0.06 / token

14% off PAYG

£30 /mo

Small teams, 3–5 agents

Most Popular

Growth

2,000

tokens / month

£0.05 / token

29% off PAYG

£100 /mo

Growing teams, 10–15 agents

Scale

5,000

tokens / month

£0.04 / token

43% off PAYG

£200 /mo

Contact centres, 20–50 agents

Enterprise

Unlimited

Custom

Custom

Large deployments

All plans include token rollover (up to 20%, 30-day expiry) · Overages billed at £0.07/token ·

See it in action

Real workflows, real costs. Click any card to see the step-by-step breakdown.

FAQ

Common questions

Built for Service-Led Businesses

From 1 user to thousands — Dynamic CX scales with you

Whether you're a solo operator or a growing enterprise, our platform adapts to your needs without forcing you to change how you work.

Managed Service Providers

Unified CRM + ITSM + voice analytics + billing visibility. Run your entire MSP operation from one platform.

Outbound B2B Sales

From prospecting to close, with AI enrichment, proposal automation, and pipeline visibility at every stage.

IT Consulting / Professional Services

Project tracking, client communication, and billing across multiple engagements. Similar pain points to MSPs.

Marketing & Digital Agencies

Campaign management, client reporting, and creative workflows with clear handoffs between teams.

Accounting & Bookkeeping Firms

Client onboarding, document collection, deadline tracking, and recurring service delivery.

Field Service Companies

Scheduling, dispatch, customer communication, and job tracking from quote to completion.

Cisco / Webex Partners

Grow the Value of Webex

For your customers and your business

Dynamic CX gives Cisco and Webex partners a packaged analytics and performance layer that delivers immediate value to customers — and ongoing revenue to you.

The Reports They're Asking For

Give your customers the analytics dashboards they always request — without a custom build.

Voice Analytics Layer

A packaged analytics and performance layer for Webex Calling, Customer Assist, and Contact Centre.

Generous Rebates for Life

Earn ongoing revenue for every customer you bring to the platform. Simple, transparent, and recurring.

Become a Partner

Join our partner program and start delivering more value to your Webex customers today. Quick onboarding, comprehensive support, and transparent revenue sharing.

Security & Trust

Enterprise-grade security.
Without the enterprise complexity.

Whether you're an SMB or a regulated enterprise, D-CX is built to meet you where your compliance and data sovereignty requirements are.

Built on Google Cloud

D-CX runs natively on GCP — enterprise-grade infrastructure with the reliability, security, and uptime that regulated and fast-scaling businesses require.

Data Residency Choice

London-based today. EU, US, and APAC regional instances on the roadmap — so you can choose where your data lives as you scale internationally.

Private Instance & Private LLMs

For regulated industries — financial services, healthcare, government — D-CX offers private deployments where your data never touches shared infrastructure and AI runs on private models.

GDPR Compliant

Designed for European data protection requirements from the ground up. Data handling, retention, and access controls built to meet regulatory expectations.

RBAC & Access Controls

Role-based access controls ensure the right people see the right data. Tenant isolation, user permissions, and audit-ready access management built in.

AI Privacy by Design

AI processing is handled within your deployment boundary. No customer conversation data is used to train shared models — your data is yours.

Need a security pack, DPA, or to discuss a private deployment? Talk to us directly.

Mission, Vision & Purpose

Vision

To help service-led businesses survive, scale, and thrive.

We're redefining how businesses run the customer journey — from first touch to renewal and beyond.

Mission

Intelligent, guided customer experience at the core of every service-led business.

Through a single platform that helps businesses run and improve the customer journey every day — not just report on it.

Purpose

To help business owners reclaim time, clarity, and confidence.

Because when teams aren't drowning in admin drag and disconnected systems, they can focus on what matters: growing, innovating, and serving customers better.

Built by Experts

Built by practitioners, not theorists.

Dynamic CX was born from decades spent inside the messy realities of telecoms, contact centres, CRM migrations, and business transformation.

We've worked with public sector giants, scaling SMBs, and global technology leaders — and we got tired of seeing good businesses slowed down by bad systems.

That's why we built a platform that unites everything: voice, service, CRM, ITSM, and AI — in one intelligent flow.

See Dynamic CX in Action

Request a personalised demo and discover how we can transform your customer experience.

30-minute session
Tailored to your needs