Your systems don't see your conversations. We do.
d-CX captures every call, ticket and interaction - then feeds that intelligence into the CRM you already use and the AI assistant your team already works in. Your stack stays. Your blind spot goes.
From 1 user to thousands - enterprise-grade AI without the enterprise complexity, cost, or jargon.
AI that pays for itself from day one.
Dynamic CX gives service-led businesses a structured path to AI adoption - with token-based pricing that scales to usage, not headcount. Every integration is built to deliver measurable, repeatable results your team can see in weeks, not quarters.
63% of patient calls answered immediately
Integrated with Webex Contact Centre, Dynamic CX gave Truly Dental AI-powered dashboards, automated KPI scoring, and coaching on every call - cutting manual QA time by 50% and eliminating call queue frustration.
Read the Truly Dental case studyStop Running on Heroics and Guesswork
As service-led businesses grow, execution fragments.
Leaders lose visibility, teams drown in admin drag, and high standards begin to slip. You shouldn't have to hire in lockstep with growth just to keep the wheels on.
Hero-Dependence
Critical knowledge is stuck in people's heads, not your systems. When key people leave, so does the know-how.
Admin Drag
Teams spend hours on low-value activity like manual research, data re-entry, and chasing updates instead of selling and solving.
Context That Doesn't Travel
Your CRM knows the deal. Your phone system knows the conversation. Neither knows the other. The intelligence your business needs is generated every day and thrown away every day.
Growth shouldn't mean chaos. It should mean clarity.
That's why we built Dynamic CX.
The Solution
An intelligence layer that sits across your stack - capturing every message, call, ticket and task, then delivering what matters back into the systems your team already works in.
With AI working in the background to summarise, prioritise, and automate - so you can focus on what matters most.
Time Freedom
Take back your day.
Let automation handle the repetitive stuff - booking, follow-ups, reminders - while you focus on people, not paperwork.
Growth
Grow with confidence.
Dynamic CX helps you win new business, nurture customers, and strengthen relationships - all without extra headcount.
Clarity
Know what's really happening.
From revenue to reputation, your live dashboard gives you instant insight - no more guesswork, just clear direction.
The Prize
A calmer, more connected business that works for you - not the other way around.
Your business ran on process,
not best effort.
d-CX isn't a collection of tools. It's a connected loop - where every stage feeds the next, and the whole system compounds over time.
Define your story
Set your GTM, ICPs, and propositions in d-CX Core. The platform learns your business once - and everything else flows from it.
Research accounts
Deep AI research on any company or contact - financials, objectives, tech stack, and how your proposition fits their situation.
Find prospects
AI finds lookalike companies based on your existing customer base. Enriched, scored, and ready to approach.
Outreach on autopilot
Personalised LinkedIn and email sequences - written, independently reviewed, and sent by the AI. You approve or let it run.
Call happens
Your team has the conversation on Webex. Nothing changes about how they work.
AI analyses
Transcribed, summarised, KPI-scored, actioned, and coached - automatically. Your CRM - HubSpot, Salesforce, Loxo, whatever you run - updated before the call ends.
Publish & attract
Long-form content becomes video, social posts, and lead magnets - published across 13 channels. Leads flow back in.
Loop repeats
Every interaction feeds the next. Your business gets smarter, faster, and more consistent - automatically.
Every stage is live and in production today. No two businesses run the same loop.
The 7 Pillars of Guided Operations
From foundations to performance - everything you need to run and improve the customer journey
Foundations for Scale
Build once, scale forever
Move from ad hoc execution to repeatable, measurable operations that feed insights back into pricing and scoping.
Proposition & Campaign Creation
From idea to market in days
Turn raw business inputs into market-ready sales propositions and content without months of brand work.
Guided Execution
Never drop the ball
Workflows that nudge teams toward 'next best actions' and ensure consistent handovers between sales and service.
Free Teams from Task Churn
Reclaim hours every week
Turn 'have to do' admin into 'already done.' Free your people to focus on high-value work like selling and solving.
Customer Journey Visibility
Spot issues before they cost you
See the whole journey, not just the bits your tools report on. Surface 'leaks' in margin and responsiveness.
Performance Lift
Coach everyone, automatically
Turn conversations into coaching cues. QA your entire team, not just a random sample of calls.
Works With What You Have
Keep your stack. Lose the blind spot.
d-CX doesn't ask you to migrate, retrain or rip anything out. It connects across your existing tools so context travels with the customer - not with whoever happened to take the call.
The d-CX Core
At the heart of the platform lies your digital business blueprint. Upload your propositions, goals, and processes once, and the platform adapts around you.
From sales to service, delivery to renewal - everything flows through a single intelligent framework.
Not AI bolted on.
AI running the operation.
Every capability in d-CX is AI-native - built to replace manual work, not just assist with it. Seven engines. One platform. All running in the background so your team stays focused on outcomes.
Call Intelligence
Every call transcribed, summarised, scored against your KPIs, and actioned - automatically. Coaching prompts surface for every conversation, not just the ones a manager reviewed.
2–3 hrs saved per person, per day
Coldstart - Cold Calling
Grounded research on every account, a tailored script for every lead, delivered on the HubSpot contact record your reps already have open. Built so it can't invent facts about your prospect.
Agentic Prospecting
Finds companies that look like your best customers and the right contacts to reach, then writes personalised outreach and sends it on a LinkedIn + email cadence - reviewed for quality before it goes.
Runs fully autonomously, or pauses for approval before it sends
Recruitment Intelligence
Every consultant call transcribed, summarised, and pushed into your ATS - automatically. Coaching prompts surface for every conversation. Nothing falls through the cracks between calls and records.
2–3 hrs saved per consultant, per day
Content & Social Automation
Long-form content becomes short-form posts, AI presenter videos (Synthesia), voiceovers (ElevenLabs), and on-brand graphics (Canva) - then published across 13 social channels with a lead magnet CTA built in.
From brief to published in minutes
Account & Market Research
Deep, AI-driven research into any company or contact: objectives, financials, legislative context, tech stack, and how your proposition maps to their situation. Grounded in live web data and Creditsafe.
Know more before every conversation
AI Service Management
Raise, classify, and resolve tickets on any channel - voice, WhatsApp, email. AI routes, suggests resolutions, and escalates intelligently. A full ITSM built for the way modern service teams actually work.
Any channel, AI-first, ITIL-aligned
Under The Hood
Every capability is built on a visual workflow engine - drag-and-drop logic that connects voice, AI, CRM, and actions into a single automated flow.
Your CRM is now in Claude.
Your calls should be too.
Sales teams are moving into AI assistants - Salesforce, HubSpot and the rest are already there. But those tools only know what was typed into them. They can't see the call, the ticket, or how the work actually got delivered.
d-CX connects to Claude and other MCP-compatible assistants as an operational data source. Ask about a deal and get the pipeline and the three calls behind it. Ask why a queue is struggling and get the transcripts, the KPI scores and the coaching history - not just a wallboard number.
The open standard for AI assistant integrations. Works alongside your CRM's own connector, not instead of it.
- Per-user OAuth - people only reach data they're already entitled to
- Full audit trail on every action, attributable to a user
- Reads are open; writes require explicit confirmation
- Model-agnostic - Claude today, your choice tomorrow
How mature is your customer experience?
Disjointed systems and fragmented data cost you customers. Take our 2-minute evaluation and get a personalised report showing where your CX is strong, where you're leaving money on the table, and what a unified platform could change.
10 questions. Completely free. Results delivered instantly.
Pay for outcomes,
not seats
Every AI action on d-CX is measured in tokens. One token = one minute of contact centre call - transcribed, analysed, scored, and coached. Simple, transparent, scalable.
From £0.04/token on committed plans · No per-seat fees · No minimum contract
PAYG
Pay as you go
tokens / month
£0.07 / token
Usage-based
Pay as you go
Start with 50 free tokens
Starter
500
tokens / month
£0.06 / token
£30 /mo
Small teams, 3–5 agents
Growth
2,000
tokens / month
£0.05 / token
£100 /mo
Growing teams, 10–15 agents
Scale
5,000
tokens / month
£0.04 / token
£200 /mo
Contact centres, 20–50 agents
Enterprise
Unlimited
tokens / month
Custom
Custom
Large deployments
All plans include token rollover (up to 20%, 30-day expiry) · Overages billed at £0.07/token ·
See it in action
Real workflows, real costs. Click any card to see the step-by-step breakdown.
Common questions
Built for Service-Led Businesses
From 1 user to thousands - Dynamic CX scales with you
Whether you're a solo operator or a growing enterprise, our platform adapts to your needs without forcing you to change how you work.
Managed Service Providers
Unified CRM + ITSM + voice analytics + billing visibility. Run your entire MSP operation from one platform.
Outbound B2B Sales
From prospecting to close, with AI enrichment, proposal automation, and pipeline visibility at every stage.
IT Consulting / Professional Services
Project tracking, client communication, and billing across multiple engagements. Similar pain points to MSPs.
Marketing & Digital Agencies
Campaign management, client reporting, and creative workflows with clear handoffs between teams.
Accounting & Bookkeeping Firms
Client onboarding, document collection, deadline tracking, and recurring service delivery.
Field Service Companies
Scheduling, dispatch, customer communication, and job tracking from quote to completion.
Grow the Value of Webex
For your customers and your business
Dynamic CX gives Cisco and Webex partners a packaged analytics and performance layer that delivers immediate value to customers - and ongoing revenue to you.
The Reports They're Asking For
Give your customers the analytics dashboards they always request - without a custom build.
Voice Analytics Layer
A packaged analytics and performance layer for Webex Calling, Customer Assist, and Contact Centre.
Generous Rebates for Life
Earn ongoing revenue for every customer you bring to the platform. Simple, transparent, and recurring.
Become a Partner
Join our partner program and start delivering more value to your Webex customers today. Quick onboarding, comprehensive support, and transparent revenue sharing.
Enterprise-grade security.
Without the enterprise complexity.
Whether you're an SMB or a regulated enterprise, d-CX is built to meet you where your compliance and data sovereignty requirements are.
Built on Google Cloud
d-CX runs natively on GCP - enterprise-grade infrastructure with the reliability, security, and uptime that regulated and fast-scaling businesses require.
Data Residency Choice
London-based today. EU, US, and APAC regional instances on the roadmap - so you can choose where your data lives as you scale internationally.
Private Instance & Private LLMs
For regulated industries - financial services, healthcare, government - d-CX offers private deployments where your data never touches shared infrastructure and AI runs on private models.
GDPR Compliant
Designed for European data protection requirements from the ground up. Data handling, retention, and access controls built to meet regulatory expectations.
RBAC & Access Controls
Role-based access controls ensure the right people see the right data. Tenant isolation, user permissions, and audit-ready access management built in.
AI Privacy by Design
AI processing is handled within your deployment boundary. No customer conversation data is used to train shared models - your data is yours.
Need a security pack, DPA, or to discuss a private deployment? Talk to us directly.
Mission, Vision & Purpose
Vision
To help service-led businesses survive, scale, and thrive.
We're redefining how businesses run the customer journey - from first touch to renewal and beyond.
Mission
Intelligent, guided customer experience at the core of every service-led business.
Through a single platform that helps businesses run and improve the customer journey every day - not just report on it.
Purpose
To help business owners reclaim time, clarity, and confidence.
Because when teams aren't drowning in admin drag and disconnected systems, they can focus on what matters: growing, innovating, and serving customers better.
Built by Experts
Built by practitioners, not theorists.
Dynamic CX was born from decades spent inside the messy realities of telecoms, contact centres, CRM migrations, and business transformation.
We've worked with public sector giants, scaling SMBs, and global technology leaders - and we got tired of seeing good businesses slowed down by bad systems.
That's why we built a platform that unites everything: voice, service, CRM, ITSM, and AI - in one intelligent flow.
See Dynamic CX in Action
Request a personalised demo and discover how we can transform your customer experience.