See the journey. Guide the work. Scale the experience.
The guided business operations platform for service-led companies. Scale your business without losing the quality of your customer experience.
From 1 user to thousands — enterprise-grade automation without the complexity, cost, or jargon.
AI that pays for itself from day one.
Dynamic CX gives service-led businesses a structured path to AI adoption — with token-based pricing that scales to usage, not headcount. Every integration is built to deliver measurable, repeatable results your team can see in weeks, not quarters.
Abandons cut to single digits
Integrated with Webex Contact Centre, Dynamic CX surfaced queue and routing insights that reduced call abandonment from over 20% to single figures — with 60% of calls now answered immediately.
Stop Running on Heroics and Guesswork
As service-led businesses grow, execution fragments.
Leaders lose visibility, teams drown in admin drag, and high standards begin to slip. You shouldn't have to hire in lockstep with growth just to keep the wheels on.
Hero-Dependence
Critical knowledge is stuck in people's heads, not your systems. When key people leave, so does the know-how.
Admin Drag
Teams spend hours on low-value activity like manual research, data re-entry, and chasing updates instead of selling and solving.
Tool Sprawl
Disconnected tools create disconnected experiences. Your customers feel the seams — and so do your teams.
Growth shouldn't mean chaos. It should mean clarity.
That's why we built Dynamic CX.
The Solution
A single, intelligent platform that connects every message, call, ticket, and task in one place.
With AI working in the background to summarise, prioritise, and automate — so you can focus on what matters most.
Time Freedom
Take back your day.
Let automation handle the repetitive stuff — booking, follow-ups, reminders — while you focus on people, not paperwork.
Growth
Grow with confidence.
Dynamic CX helps you win new business, nurture customers, and strengthen relationships — all without extra headcount.
Clarity
Know what's really happening.
From revenue to reputation, your live dashboard gives you instant insight — no more guesswork, just clear direction.
The Prize
A calmer, more connected business that works for you — not the other way around.
The 7 Pillars of Guided Operations
From foundations to performance — everything you need to run and improve the customer journey
Foundations for Scale
Build once, scale forever
Move from ad hoc execution to repeatable, measurable operations that feed insights back into pricing and scoping.
Proposition & Campaign Creation
From idea to market in days
Turn raw business inputs into market-ready sales propositions and content without months of brand work.
Guided Execution
Never drop the ball
Workflows that nudge teams toward 'next best actions' and ensure consistent handovers between sales and service.
Free Teams from Task Churn
Reclaim hours every week
Turn 'have to do' admin into 'already done.' Free your people to focus on high-value work like selling and solving.
Customer Journey Visibility
Spot issues before they cost you
See the whole journey, not just the bits your tools report on. Surface 'leaks' in margin and responsiveness.
Performance Lift
Coach everyone, automatically
Turn conversations into coaching cues. QA your entire team, not just a random sample of calls.
One Connected Platform
End the tool sprawl
Stop bolting tools together. Run one connected journey where context is shared across the whole business.
The d-CX Core
At the heart of the platform lies your digital business blueprint. Upload your propositions, goals, and processes once, and the platform adapts around you.
From sales to service, delivery to renewal — everything flows through a single intelligent framework.
How mature is your customer experience?
Disjointed systems and fragmented data cost you customers. Take our 2-minute evaluation and get a personalised report showing where your CX is strong, where you're leaving money on the table, and what a unified platform could change.
10 questions. Completely free. Results delivered instantly.
Pay for outcomes,
not seats
Every AI action on d-CX is measured in tokens. One token = one minute of contact centre call — transcribed, analysed, scored, and coached. Simple, transparent, scalable.
From £0.04/token on committed plans · No per-seat fees · No minimum contract
PAYG
Pay as you go
tokens / month
£0.07 / token
Usage-based
Pay as you go
Start with 50 free tokens
Starter
500
tokens / month
£0.06 / token
£30 /mo
Small teams, 3–5 agents
Growth
2,000
tokens / month
£0.05 / token
£100 /mo
Growing teams, 10–15 agents
Scale
5,000
tokens / month
£0.04 / token
£200 /mo
Contact centres, 20–50 agents
Enterprise
Unlimited
tokens / month
Custom
Custom
Large deployments
All plans include token rollover (up to 20%, 30-day expiry) · Overages billed at £0.07/token ·
See it in action
Real workflows, real costs. Click any card to see the step-by-step breakdown.
Common questions
Built for Service-Led Businesses
From 1 user to thousands — Dynamic CX scales with you
Whether you're a solo operator or a growing enterprise, our platform adapts to your needs without forcing you to change how you work.
Managed Service Providers
Unified CRM + ITSM + voice analytics + billing visibility. Run your entire MSP operation from one platform.
Recruitment Firms
Track candidates, clients, and placements with guided workflows. Never lose context between conversations.
Outbound B2B Sales
From prospecting to close, with AI enrichment, proposal automation, and pipeline visibility at every stage.
Contact Centres
Near real-time sentiment, coaching, and quality scoring. Turn every conversation into a coaching opportunity.
IT Consulting / Professional Services
Project tracking, client communication, and billing across multiple engagements. Similar pain points to MSPs.
Marketing & Digital Agencies
Campaign management, client reporting, and creative workflows with clear handoffs between teams.
Accounting & Bookkeeping Firms
Client onboarding, document collection, deadline tracking, and recurring service delivery.
Field Service Companies
Scheduling, dispatch, customer communication, and job tracking from quote to completion.
Grow the Value of Webex
For your customers and your business
Dynamic CX gives Cisco and Webex partners a packaged analytics and performance layer that delivers immediate value to customers — and ongoing revenue to you.
The Reports They're Asking For
Give your customers the analytics dashboards they always request — without a custom build.
Voice Analytics Layer
A packaged analytics and performance layer for Webex Calling, Customer Assist, and Contact Centre.
Generous Rebates for Life
Earn ongoing revenue for every customer you bring to the platform. Simple, transparent, and recurring.
Become a Partner
Join our partner program and start delivering more value to your Webex customers today. Quick onboarding, comprehensive support, and transparent revenue sharing.
Mission, Vision & Purpose
Vision
To help service-led businesses survive, scale, and thrive.
We're redefining how businesses run the customer journey — from first touch to renewal and beyond.
Mission
Intelligent, guided customer experience at the core of every service-led business.
Through a single platform that helps businesses run and improve the customer journey every day — not just report on it.
Purpose
To help business owners reclaim time, clarity, and confidence.
Because when teams aren't drowning in admin drag and disconnected systems, they can focus on what matters: growing, innovating, and serving customers better.
Built by Experts
Built by practitioners, not theorists.
Dynamic CX was born from decades spent inside the messy realities of telecoms, contact centres, CRM migrations, and business transformation.
We've worked with public sector giants, scaling SMBs, and global technology leaders — and we got tired of seeing good businesses slowed down by bad systems.
That's why we built a platform that unites everything: voice, service, CRM, ITSM, and AI — in one intelligent flow.
See Dynamic CX in Action
Request a personalised demo and discover how we can transform your customer experience.