Privacy Policy

1. Introduction

Dynamic CX Ltd ("we", "us", or "our") is committed to protecting your privacy and handling your information securely and transparently. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, use our products or services, or interact with us in any way.

We comply with all applicable data protection laws, including the UK Data Protection Act 2018 and the UK GDPR.

2. Information We Collect

We collect and process the following types of data:

a. Information you provide directly

• Contact details (name, email address, phone number, company name)
• Account registration and login credentials
• Billing and payment information
• Support requests and feedback

b. Information collected automatically

• Usage data (log files, browser type, pages visited, time spent on site)
• Device data (IP address, operating system, browser version)
• Cookies and analytics data

c. Information from integrations

If you connect third-party platforms (e.g. Webex, Google, Xero, Twilio, Apollo.io), we may process data required to deliver those services securely and in accordance with their respective terms.

3. How We Use Your Information

We process your data for the following purposes:

• To provide, operate, and maintain the Dynamic CX platform
• To personalise and improve user experience
• To provide technical support and customer service
• To manage billing, payments, and subscriptions
• To send service updates, product information, or marketing (with your consent)
• To comply with legal obligations

We will never sell or rent your personal information to any third party.

4. Legal Basis for Processing

We process your data under one or more of the following lawful bases:

• Contractual necessity – to deliver our services to you
• Legitimate interest – to improve our platform and communicate with users
• Consent – for marketing communications or optional analytics
• Legal obligation – where we are required by law to retain or disclose data

5. Data Retention

We keep your personal data only for as long as necessary to fulfil the purposes described above or to comply with applicable laws. Account and billing data are retained while your account is active and for up to six (6) years after closure, unless you request earlier deletion.

6. Data Sharing and Transfers

We use trusted service providers to deliver certain functions, including:

• Cloud hosting and database services (Google Cloud / Firebase)
• Payment processing (e.g. Stripe, Xero)
• Communication and analytics tools (Webex, Twilio, etc.)

All providers are bound by data protection agreements ensuring compliance with GDPR standards, including where data is processed outside the UK.

7. Security

We implement appropriate technical and organisational measures to protect your data, including encryption, access control, and secure storage. While no system is entirely risk-free, we continually monitor for vulnerabilities and follow industry best practices.

8. Your Rights

Under data protection law, you have the right to:

• Access and request a copy of your personal data
• Rectify or update inaccurate information
• Request deletion ("right to be forgotten")
• Restrict or object to certain processing
• Port your data to another provider
• Withdraw consent at any time (for marketing or optional processing)

To exercise your rights, contact us at privacy@d-cx.com.

9. Cookies

We use cookies and similar technologies to enhance functionality and analyse site traffic. You can manage or disable cookies in your browser settings.

10. Updates to This Policy

We may update this Privacy Policy periodically to reflect legal, technical, or business changes. The latest version will always be available on this page.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or your data, please contact: